What is Creighton Structural Massage?

Over the last decade, we’ve been refining a different type of sport & remedial massage. 

Finally, in our 10th year, we’re giving it a name: 

Creighton Structural Massage.

Why we've named our approach

We have three main reasons that we’ve chosen to give our unique, specialised and targeted approach to sport & remedial massage therapy a name. 

      1. So new clients know to expect something different
      2. So it’s easier for existing clients to explain what we do to their friends
      3. So we can spread this unique approach to more clinics and therapists, outside of LSM. 

On this page, we’ll explain Creighton Structural Massage as we explain each of these points. 

New Clients know to expect something different

Most of the time, at the end of a first sessions, new clients are pleasantly surprised by our approach. 

They’ve gained a better understanding of how their body relates to itself, seen the difference working on specific muscles make, and have one or two simple adjustments/self-care exercises to take home. 

I’ve often heard ‘I’ll never have a normal massage again!’ 

But, even though I’ve always had a page on the website that explains how our approach is a very different approach to massage, we still get clients who, because they see ‘sports massage’ expect to come and just lay down on the table (often clearly expecting a lot of pain as well). 

By naming our approach, it signals to new clients that they shouldn’t expect the same sports massage or deep tissue massage they’ve experienced in other clinics. 

It's easier for existing clients to share with their friends

Because of the outcomes we get with our clients, it’s common for existing clients to encourage their partners, friends, and family to come see us for their problems. 

The answer they often get?

‘I’ve tried sports massage, or massage therapy, before and it doesn’t help.’ 

Our clients try to explain that our massage is different, it’s not like normal sports massage. 

Well, what’s it like then?

And this is where they get a bit stumped. 

By naming our approach, and describing how it’s distinct, it’s easier for our clients to explain to the people around them what we do and how we do it.

It's easier for existing clients to share with their friends

Because of the outcomes we get with our clients, it’s common for existing clients to encourage their partners, friends, and family to come see us for their problems. 

The answer they often get?

‘I’ve tried sports massage, or massage therapy, before and it doesn’t help.’ 

Our clients try to explain that our massage is different, it’s not like normal sports massage. 

Well, what’s it like then?

And this is where they get a bit stumped. 

By naming our approach, and describing how it’s distinct, it’s easier for our clients to explain to the people around them what we do and how we do it.

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